I’ve read ASOS being frequently mentioned by European beauty bloggers, including the Pixiwoo sisters, dear Charlotte (Lipglossiping) and my fave style blogger slash designer slash budding model, Anni Jurgenson aka Style Hurricane. ASOS is reportedly the UK’s largest online-only style and beauty retail store which hosts a vast list of brands inclusive of its own range of items. If I’ve got my research right ASOS stands for “As Seen On Screen”.
“ASOS.com is a global online fashion and beauty retailer and offers over 50,000 branded and own label product lines across womenswear, menswear, footwear, accessories, jewelry andbeauty. ASOS has websites targeting the UK, USA, France, Germany, Spain, Italy and Australia and also ships to over 190 other countries from its central distribution centre in the UK. Aimed at fashion forward 16-34 year olds, ASOS attracts over 13.6 million unique visitors a month and as at 30 September 2011 had 6.3 million registered users and 3.7 million active customers from 160 countries (defined as having shopped in the last 12 months).”
With the enormity of their online success ASOS has already gone and been global for quite a while now. The “candy” that calls out to the “children” is not just the fashion forward finds with complete size ranges but free membership and also their free standard shipping both ways policy (yes, Philippines included). For an additional cost, your purchase can arrive more speedily within as little as 4 days. So ASOS, in comparison to StrawberryNET is super similar, it’s just that StrawberryNET is a purely beauty discount store.
If for example you don’t like what you get or receive the wrong thing the item is returnable and refundable within a minimum time period. Sale periods also are not scarce on the website which makes them highly popular even among those who prefer their frequent dose of thrift. In fact now they have an ongoing SALE on the site with lots of select items generously marked down.
If you scan thru ASOS’ fashion section, oh especially the yummy Petite category, you’re bound to “ooh” and “ahh” like I did over several pieces that hands down look like must-haves (with the ongoing sale some have been marked down as low as 8-10 GBP). Read more to get to the full post and my personal picks under ASOS Beauty.
Of course returning to relevance I was also very happy at the fact that ASOS being from the UK carries quality beauty brands I’ve always wanted more access to. One for example is the This Works skincare range from the UK which somewhat reminds me of the Philosophy range but with a brand identity that’s somewhat more sound and sensible.
This Works UK is an elegant beauty range with products that are very on point and really deliver. One particularly popular product of This Works now is the 5-in-1 cleansing water which beauty experts are beginning to promote as better than the Bioderma H2O micellar cleansing water because it removes eye makeup faster. It’s pretty cool to note as well that This Works 5-in-1 water on ASOS costs the same as it does on the brand site.
Oh, and have I mentioned they carry brands like Illamasqua, Nars, Paul & Joe, Lord & Berry, Bourjois and so many more? In fact i have my eyes set on an Illamasqua Theater of the Nameless nail varnish “Taint” that’s only just hit the SALE batch, I think I’ll be admiring it only though lest I eat into my tiny Singapore trip budget. Fall much? Check out ASOS.com for more information, but be careful…I got totally stuck on the site for an hour and a half and actually added stuff to my “imaginary” ASOS basket before I could focus on actually writing about it. If anyone locally (Philippines) is interested in ordering it should be a snap or no problem but you must be willing to wait at least 14 working days for your order to arrive if you hit the free shipping option. Does ASOS interest you now? I only discovered and noted the free global shipping feature earlier and so suddenly I was extremely awake…in fact I’m not sure I’ll be able to sleep now, gee thanks, ASOS, lol!