This product hit the web last week and despite consumers’ frowns on Urban Decay after their statement on China, animal-cruelty and what not, they’ve still got me wanting a bottle of my own. Urban Decay has just released their first high definition foundation WITHOUT SPF if I’m not mistaken as I view the website now which is a big plus for makeup artists because SPF increases the chances of flashback in photos. With this base range they’re openly competing with big brands like, MAC, Lancome, Laura Mercier, and even Make Up For Ever (check the “Switch Your Foundation” tab on their site). Now, I must say the way it is being aggressively, but beautifully presented is making me want a bottle of my own like right now… demi-matte, no SPF, fragrance & paraben free? Gimme, gimme, LOL just teasing (not)! Plus the navigation on their site for this product is absolutely far out (try scrolling down when you’re on the product page).
I told you…geez louise, right? G-O-R-G-E-O-U-S… CAPS Police not welcome here. This launch very much reminds me of Benefit’s Hello Flawless Oxygen Wow…which for me is a lovely, silky, foundation but since it’s got a high level of SPF I view it more as a consumer product and can’t really consider putting it into my pro kit because of the SPF level. Urban Decay NAKED Skin comes in 18, yes E-I-G-H-T-E-E-N zero spf shades, my friends, and costs $38.00 on the website, that’s about Php1600.00, price also similar to Benefit Hello Flawless.
This is where they openly make their case when mentioning the competition. Some or many of you may be familiar with Temptalia’s Foundation Matrix, which uses your existing brand foundation shade to direct you to your shade in other brand ranges. Urban Decay set up a similar mechanic on the site so as to pitch a switch to you who are interested and hope to find your shade. Among the shades I’ve found I’m most likely a mix between 3.0 and 4.0, and don’t worry there are in-between shades like 3.5 etc but sometimes the similar undertones skip a shade. This is my shade without sun exposure, I’m probably a 4.0 if I’ve been outdoors a lot. The lovely Leesha of Xsparkage YouTube Channel has just done a video demo applying the foundation on herself. It’s not quite a sharp demo but it is satisfactory HD video quality (tick the 720 HD option on one of the buttons of the youtube bar) and I can already tell from Leesha’s demonstration that this is going to be a big retail favorite from the get-go. Honestly, now I am also shamelessly wanting that Urban Decay buffing foundation brush Leesha is using. If you’re interested in this product you will have to ask a friend or relative in the U.S. to get it for you via their website or perhaps in Sephora stores. What’s great is their foundation switch page makes it easier to be assured that the shade you’re asking them to get for you will match…that is if you happen to be using any of the competing foundations they mentioned in the matrix.