NEW Urban Decay Beauty Balm SPF 20 – What…Is…It…

My first glance at Urban Decay’s email got me thinking “Are they stepping up to the tinted moistie plate that Laura Mercier has been smugly but ever so coolly standing on for years?” but IT TURNS OUT I wasn’t reading through properly.  So it’s not a tinted moisturizer, it’s a Beauty Balm, they say, pardon me, (which SUPPOSEDLY sounds like a Tinted Moistie but more Asian derived stylie) with broad spectrum SPF but at 20, just like LM’s Tinted Moisturizer.  Yes obviously, they are stepping up, but um…with one, yes 1, translucent shade…in short no shade range coz it’s neutrally tinted to suit the universe but with the added anti-aging promise of improved skin within 8 weeks.   Hmm, I was ready with my pom-poms til I realized there were no shades, just a universal translucent tone.  This just fell into my what-is-it box again.  I love you guys over at Urban Decay but are you using the word NAKED to hard sell me neutral tinted primer labeled as “Beauty Balm”?  Please say it isn’t so.



What It Does
Perfects, Protects, Treats, Primes, Hydrates
Optical blurring pigments instantly even out skin tone and minimize pores, lines, wrinkles and redness.
SPF 20 shields skin from sun damage and Pepha®–Protect helps inhibit DNA damage.
Vitasource™ and dGlyage® firm skin, improve elasticity and provide measurable anti-aging benefits.
Extremely blendable formula creates a smooth finish so makeup goes on beautifully and stays put.
Moisturizing but never greasy, Naked Skin Beauty Balm hydrates skin instantly and improves hydration over time.

I’ll try and get my hands on this dark horse, take it for a ride, and see if it’s worth…wattsat…US$34 ?  My dear readers, at first glance try and tell me you didn’t think it was a BB Cream/tinted moisturizer range with a wide range of shades ready to join its 18-shade foundation predecessor…try and tell me you didn’t think that and I’ll argue with you.  That’s what I thought and when I realized that wasn’t it I was less interested…still intrigued but now less interested.  Hoping to come across a tube and find that it actually lives up to its promises about perfecting the skin with some tint in spite of its vagueness.  I’m banking on it being like an elite finishing BB cream with not much coverage that doesn’t have a shade range, I’ve had a quick look at it on some girls in photos so far, it’s looking fine…but the girls have great skin to begin with so it’s hard to tell.  Maybe it’ll make a believer out of me, we’ll see.

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