Zoya is probably my ultimate favorite nail brand up there along with Essie. It’s a brand birthed by a former classical pianist turned cosmetologist and her husband who was an advanced chemist. With Zoya they’ve released, to date, the longest wearing TOXIN-FREE nail polish formula in the market. What I love about the Zoya formulas is, similarly to Essie, they dry over the nails but still have that ultra shiny, wet, glossed over look. With Zoya polishes I like skipping top coat when I can…they look newly applied for days before major tip wear becomes noticeable. I’d like to take a moment to revoke what I said a few posts back about not really being into dark ruby/black cherry nails…that was only because I hadn’t tried the nail polish Mom brought home for me from Japan (Zoya is a U.S. brand), they had Zoya over there and she got me Zoya Dakota, which is a beautiful black cherry or bloody sort ofhue. It’s a beautiful crimson with 2 coats on, and a worthy Chanel Rouge Noir contender with 3 coat like the way I have it on below. The point about “rouge noir” shades is that meters away your nails appear like they could be black, but up close people see that your nails are as deeply red as precious rubies.
A close local dupe for this might be Caronia’s Pussy Red (cringes at the name) but what I hate about that is it feels like it has a brown undertone that makes my hands age, it doesn’t have the lovely ruby undertone that Zoya Dakota has. When I’m going to go for dark nails I like having my nails shorter, just because it looks younger, fresher, and more rock-chick sort of sophisticated if you know what I mean. Zoya Dakota’s ruby red sort of rouge noir hue really reminds me of the ruby key (yes, key, not shoes) of the evil princess in Return to Oz (1988). If you were a strange child in the 80s as I was you may have watched that. I loved it to bits and memorized it. It was a general film flop because parents then thought it was too “film noir” or strange for Disney children to enjoy and Fairuza Balk as Dorothy might have looked too “crafty” to them. My mother had many recorded and let me watch lots of movies (as long as not occult) about unusually talented, brave, strange girls (Alice, Dorothy…) who were out in dark places trying to find their way home all the time (she had a scheme obviously for the future LOL) and she wouldn’t shield me from potentially scary scenes like when the heroine is in a dark place for example, she’d let me wield my imaginary sword. Er…back to Zoya Dakota, this is good “rouge noir” candidate that lasts longer on the nails and looks glossy for a long time. W-I-N.