I am sooo psyched that Asian drugstore brand Za Cosmetics (parented by Shiseido) has returned to Philippine shores, the global mega brand once made waves locally in the 90s but it was shortlived, there was even a TV ad on MTV, but frankly, we were just not as interested back then. Mom and I are particularly fond of Za’s base products, especially their 2-Way foundation compact and she would ask me to buy this for her in either Hong Kong or Singapore back then before we discovered the IN2IT compact locally. I was invited as a blogger to attend the Za launch yesterday at SM Aura and I did come away with a couple of freebies but to avail of the 20% off discount I did make one purchase, especially after trying this out at the makeup station. I simply just…could…not…resist owning yet another liquid foundation, but like we all do, I have my reasons. By the way, the name True White I think sucks because in no way is this going to make you “white” don’t worry about that, it just provides coverage and UV protection. Think of it this way…Chanel Vitalumiere/YSL Touche Eclat foundation dupe for Php595? After the 20% discount offer I got it for Php476 at the launch.
“Achieves a pearly white finish…” (not really but that’s okay, coz that’s not the point naman) with Bright White Complex and Vitamins C & E
You get 30ml of product in a glass bottle (which reminds me of the Rimmel Wake Me Up Foundation bottle) with a pump. I have a love-hate relationship with foundations that contain SPF, but this one I truly like. During the daytime you can be ever so glad foundations with UV protection provide it, but come nighttime any foundation with an SPF level above 20 is a high risk for facial flashback in photos with flash, at 25 though it’s possible that this might still be okay. My Shiseido perfect refining foundation that was SPF24 didn’t give me problems. Za Cosmetics makes wonderful Asian skin shades for light to medium complexions, they offer a more neutral series of shades that begin with “P” and the spot on yellow undertoned shades that begin with “O”. My current shade in this is OC20 which is like a fair medium (looks like a MAC NC30 shade in the bottle but after a few minutes oxidizes/deepens to an NC35) but in a week or two when my slight tan fades I’ll be an OC10 which will oxidize and settle to a MAC NC30 shade. Given that I have normal skin that isn’t oily I’m blessed with the flexibility and option to use dewy foundations, if I don’t want to have as much sheen I simply lightly powder over the T-zone with some blot powder or translucent setting powder. In these photos however I don’t have any powder on.
This is how I look like with the foundation on in a dim room on a cloudy day, by the window. The coverage on this foundation is light to medium and matches the texture of Revlon’s Nearly Naked foundation which I tested when I was in Europe. There is some detectable shimmer in this but it’s tastefully part of the mix. At first when I was shooting for this I was a little bit frustrated with the lighting at home, when the sun hid behind the clouds it got pretty dim. The foundation’s lovely finish still came out okay on camera though as you can see above and I was like “Great, it’s nice”…and then SUDDENLY (cue Mr. Bean)…the sun filled the room and I was even more beside myself with glee. Brace yourself…
Holy wow…I nearly gasped at myself or er…the finish when I finally cropped the photo and after matching the colors to real life. I’m also wearing the Za Plumper Lips lipcolor in Rose Vintage which is best described as something like the Clarins Instant Light Perfector lipglosses in lipstick form or glorified, sheeny lip butters. Heart, heart, heart. I’ve got no highlighter nor contour on here but Za’s True White Liquid foundation provides enough dewy definition so I can skip excessive contouring or highlighting.
When it comes to lasting power I’ve had this on for 3 hours so far and it’s pretty good considering I was sweating quite a bit here at home during the 2nd hour. It feels like it’s gonna last for a good 3-4 hours more though I can’t speak for if I’m actively sweating the whole time. I’d safely say I recommend this for people with normal to dry skin, not people with oily skin. Good stuff, really good stuff and once it sets the finish is sheeny but not sticky. Honestly speaking if you’ve got troubled, spotty skin, this may not be enough to cover the unmentionables so a good concealer is essential or perhaps a foundation with more coverage. Overall this is a wonderful dewy drugstore foundation now made available for Php595 at select Watsons beauty halls in SM department stores.
Everyone loves a bargain and if you’re constantly on the hunt for affordable foundations that won’t break you out, have decent coverage, and have acceptable shade ranges then drugstore brands today have a lot to offer! It’s a highly competitive market globally in the drugstore beauty industry and even if we don’t always get the full “all-you-can-eat” buffet of compelling drugstore ranges that the U.S. and EU have there are more imported makeup brand selections today locally than ever before, at least from what I observe.
CLOCKWISE: Revlon Colorstay Foundation 24-hrs (Combination-Oily skin), L’Oreal Lucent Magique Light Infusing Foundation SPF24, IN2IT Oil-Free 2-Way Powder Foundation SPF25, MaxFactor Miracle Touch Liquid Illusion (cake) Foundation, Maybelline Dream Liquid Mousse Foundation
I still do wonder why only a minority super noticed when fave brands Urban Decay (not drugstore, indie) and Za cosmetics were available locally (ahhhh, social media, we needed you then), what were we thinking when we let them leave?!! Anyway, here are my local picks from the drugstore price makeup ranges. These are foundations that have really impressed me and I that I do use on rotation depending on the kind of finish I want. Note to everyone L’Oreal True Match foundation almost made it to the list but I like the Maybelline Dream Liquid texture better. If you’ve got a deeper skin tone don’t have a shade among the six available in Dream Liquid then the L’Oreal Match range will probably have your shade. Read more to get to my specific thoughts on each one.
We’re bringing in the heavy hitters. I’ve never done a Top 5 luxe foundations review simply because before beginning my makeup career I didn’t own any high end foundations and before last year I owned only 2 or 3. These are foundations that I’ve used on myself and worked with and while I wouldn’t repurchase all of them constantly because of the price I truly believe in their quality.
Now, I’m happy to say I’ve made quota for a decent feature, it just happened to be about time I talked about my favorite luxury foundations in a nutshell. They’ll be mentioned in no particular order or rank because they all function differently. Read more to get to the short and sweet individual descriptions, and I’ll also be linking the full blog reviews I’ve made on the blog to each foundation title.
Maybelline, seriously this time you hit one out of the park, it just sailed right over. You’ve just made me very happy. I’ve had holy grail /slash/ fave drugstore foundations in the past but they were not THIS GOOD. This Maybelline Dream Liquid Mousse in PARTICULAR is sooo nice and I had a hands-on meeting with it at the Maybelline Dream Perfection launch last week. Thanks a ton, Maybelline!
Urban Outfitters top, Roxy shorts, Anteprima bag, “Dreamy” me…lol (slow solo clap). I’m wearing Maybelline (UK) 14-hr lipstick in Stay With Me Coral, not available here.
Model wearing Maybelline Dream Liquid Mousse Foundation
I actually made the 2nd half of the post title “My Koh Gen Doh Aqua Dupe at Php599″ (yes, it’s that good…to me) but I figured they wouldn’t appreciate another brand sharing the title if I liked the foundation this much, so it stays here in the post. The only problem I foresee here is the product name Dream Liquid Mousse is sort of a bummer because it’s not inherently like a mousse at all this one, the name ends up being too similar to a previous Maybelline mousse foundation which was NOT REALLY a hit, the whipped mousse-y one in the pot which lots of people disliked. This is not that one, this one is good.
It comes in the standard issue glass bottle containing 30ml but to top it off (literally) you get a bottle cap you can twist clockwise and LOCK…then twist counter-clockwise to enable pumping. Hallelujah. Someone actually thought this through for our benefit. Do not fear, this is not a mousse “foam” foundation…like I said the name totally misleads, but it’s good. Test it for yourself at Maybelline counters today, you will be surprised. The foundation glides on with medium coverage and is comfy to wear (Tip: I wear foundation from the center of my face outwards so i have hardly any foundation near the edges of my face and hairline, then I don’t feel yuck at the end of the day). This is a water based formula and gently hydrates with glycerin, it of course it does have a cocktail of silicones in it (most foundies do anyway) but it’s formulated so well ‘coz my skin didn’t feel like it couldn’t breathe. I was seriously quiet and staring at the mirror speechless when I first put this on at home, it was perfect. My shade Sandy Beige (Med 1) was a spot on match for my post summer skin.
This is the same photo from my Shiseido blush post yesterday where I wore this foundation. I just brightened the shot and lessened contrast to closely match how I saw this foundation. First off, please let’s not call it a MATTE foundation, if you lightly dust it with translucent loose setting powder it might possibly be matte but otherwise it’s not, almost but not. It’s a satiny semi-matte for normal to combination skin but this won’t be a matte finish for oily skin, it doesn’t really boast oil control so it will get dewy in the middle of the day along the T-zone unless you powder up or blot to retouch. If you’ve got normal to dry skin this will be fine. It is kind of like a silkier, smoother, lighter version of L’Oreal True Match without any detectable shimmer in the mix and NO SCENT whatsoever. I’m wondering if this might be similar to the recently phased out Jemma Kidd Light As Air foundation, which looks and sounds similar when Anna of Vivianna Does Makeup describes it…so many girls in the UK were gutted about that brand folding.
In the Dream Liquid range you get a generous selection of 6 shades locally, 3 or 4 of which have warm Asian undertones and the other 2 shades are pretty neutral. My Dream Liquid Mousse shade at the moment is Sandy Beige (Medium 1, or MAC NC35) which has a yellow enough undertone and when I become paler before the Ber months I’ll be Nude Beige (Light 3.5, or MAC NC30) which is a hint more neutral than Sandy beige and only 1/4 of a shade lighter. Overall I like the silky, airy-light finish by a knuckle-crackin’ good liquid foundation and the texture of Maybelline Dream Liquid Mousse really reminds me of my Koh Gen Doh Aqua Foundation (which is an A-lister fave…slapped on by Liv Tyler, or Rumi Neely). I’m brave and confident enough to say that the foundation texture is similar to Koh Gen Doh Aqua (for a fraction of the price, Php599 vs. Php2750?!) and gives a completely healthy looking semi-matte finish for normal to dry skin. I wore this for a whole day and didn’t get greasy or weird bits rubbing off. It set really well so late in the evening it felt a bit tight, just a bit but that just meant it was about time I got all my makeup off. The foundation is a win, and so is the twist-lock bottle cap, no more misplaced or cracked caps. This lovely foundation costs Php599 in retail via Maybelline kiosks or counters in Watsons pharmacies and department stores.
*products provided for review by Maybelline Philippines
I first tried both these foundations by Japanese brand Koh Gen Do a few days ago at Beauty Bar in Podium. I know I’m a little late on the bandwagon because bloggers were raving about these a little over a year ago? When I tried these I crankshafted my jaw up off the floor twice, first because of the excellent quality and second because of the price. They’re painfully expensive (almost matching Becca Luminous Skin Tint in price over at Adora) which is probably why the Koh Gen Do hype didn’t last for too long…these aren’t exactly budget friendly repurchase candidates unless no other foundation at all works for you.
These KGD gems are only so far the best and most luxurious foundations I have ever…as in EVER tried. Note though that’s a personal and professional opinion based on how I like my base products to work. Some of you might want more coverage. The Moisture Foundation is the more buildable formula. They’re both formulated with a majority of natural ingredients, free of mineral oil and mainstream nasties and they are made in Japan. The local price difference of Php100 between these two I find strange because they’re not that dissimilar in quality and one contains much more product for money than the other (and they cost the same abroad). I do have my reasons for purchasing 1 of each kind in spite of the small difference. For the review you’re about to read I applied both foundations from the center of the face outward with a Real Techniques Expert Face brush. This review won’t contain hand swatches simply because I’m saving product, it costs too much and the shades are almost the same anyway. What’s better than a foundation review? Well, how about two? Read more to see the full reviews and more photos.