Okay, here we go, a review of something Mom brought home. I chose to talk about this for now because there’s not too much global hype or flamboyance attached to this, it’s one of those emo-less, no-frill products that just works and supplies helpful hydration with hyaluronic acid, the now famous acid known for holding 10,000 times its weight in water. Hydrating my face keeps my allergies away, even in a humid country that does the job for me. You can tell just by looking at this that you have to try it to know what it’s about. It’s the sort of brand you perceive might have been around for ages, but Japanese brand Hada Labo (check out the SG website here which I feel is the best one) was only launched in 2004 and since then has become one of Japan’s drugstore skincare market leaders with effective, fragrance-free products that fly off the shelves every few seconds. Hada Labo began as a joint venture between US research company Mentholatum and Rohto, the brand may be relatively young but both those companies have been around for over 100 years. Mom brought their Hyaluronic Gokujyun Lotion (LIGHT version) home for me a few days ago from the Japan drugstore giant Matsumoto Kiyoshi. I asked for the LIGHT version because of my sensitive skin and it being the less heavy, less tacky/dewy take on the original formula. I’ve also embedded the TV commercial of the MOIST original formula below, some of the digital effects are quite exaggerated (the TVC made me giggle because I used to work in digital effects for TVCs) but it gets the message across in a playful way and the product does work. The mood of the brand speaks of simple, minimal, affordable yet effective ph-balanced skincare.
“While it looks clear like a toner or makeup remover, it’s actually a moisturizer that helps prepare your skin for better absorption of other HADA LABO products. The HADA LABO Goku-jyun Lotion Light can also be used as a standalone moisturizer with a lighter texture than HADA LABO Goku-jyun Lotion. You can choose HADA LABO Goku-jyun Lotion or Light Lotion, depending on your preference. (5.7 fl oz/170 mL)”- HADA LABO USA
JAPANESE SRP: ¥1,260 (reference online but from 2009) /under Php600- Php700 for 170ml bottle