I’ve read ASOS being frequently mentioned by European beauty bloggers, including the Pixiwoo sisters, dear Charlotte (Lipglossiping) and my fave style blogger slash designer slash budding model, Anni Jurgenson aka Style Hurricane. ASOS is reportedly the UK’s largest online-only style and beauty retail store which hosts a vast list of brands inclusive of its own range of items. If I’ve got my research right ASOS stands for “As Seen On Screen”.
“ASOS.com is a global online fashion and beauty retailer and offers over 50,000 branded and own label product lines across womenswear, menswear, footwear, accessories, jewelry andbeauty. ASOS has websites targeting the UK, USA, France, Germany, Spain, Italy and Australia and also ships to over 190 other countries from its central distribution centre in the UK. Aimed at fashion forward 16-34 year olds, ASOS attracts over 13.6 million unique visitors a month and as at 30 September 2011 had 6.3 million registered users and 3.7 million active customers from 160 countries (defined as having shopped in the last 12 months).”
With the enormity of their online success ASOS has already gone and been global for quite a while now. The “candy” that calls out to the “children” is not just the fashion forward finds with complete size ranges but free membership and also their free standard shipping both ways policy (yes, Philippines included). For an additional cost, your purchase can arrive more speedily within as little as 4 days. So ASOS, in comparison to StrawberryNET is super similar, it’s just that StrawberryNET is a purely beauty discount store.
If for example you don’t like what you get or receive the wrong thing the item is returnable and refundable within a minimum time period. Sale periods also are not scarce on the website which makes them highly popular even among those who prefer their frequent dose of thrift. In fact now they have an ongoing SALE on the site with lots of select items generously marked down.
If you scan thru ASOS’ fashion section, oh especially the yummy Petite category, you’re bound to “ooh” and “ahh” like I did over several pieces that hands down look like must-haves (with the ongoing sale some have been marked down as low as 8-10 GBP). Read more to get to the full post and my personal picks under ASOS Beauty.